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ZDNET's cardinal takeaways
- Instagram has a caller app that lets you ticker Reels connected your TV.
- The app is debuting archetypal connected Fire TV devices.
- Support for different devices volition travel implicit time.
Instagram has a caller app that lets you ticker Reels connected your TV. Your favourite short-form videos are moving to the large screen. Well, the biggest surface successful your home, astatine least.
Amazon announced that, starting today, users tin ticker Reels connected Fire TV devices with a dedicated app. This is the archetypal clip Instagram contented has been designed for television.
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Like the mobile app, the TV app curates Reels into personalized channels based connected your interests, similar music, sports, travel, and trending moments. You tin hunt for contented oregon scroll a stream, and you tin spot comments and reactions connected surface portion you scroll and adjacent re-share Reels.
How to get started
The app supports up to 5 accounts, Amazon explained, truthful everyone successful a household tin motion successful and bask their ain personalized experience. You tin besides make a caller relationship conscionable for your TV if you privation a full household experience.
Get started by downloading the Instagram for TV app from the Amazon Appstore. If the sanction sounds vaguely familiar, it's due to the fact that Instagram had an unrelated "IGTV" app for watching long-form contented that debuted successful 2018 and unopen down successful 2021.
It makes consciousness wherefore Meta has its eyes connected your TV. Currently, YouTube dominates the short-form video marketplace connected TV with Shorts, but TikTok besides has a presence.
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Speaking to CNBC, Tessa Lyons, Instagram vice president of product, said the institution is moving connected "a large experience" earlier going to different devices, adding that "we astir apt person a batch much enactment to bash to truly marque definite that we're bringing radical the contented they emotion connected mobile successful a mode that truly makes consciousness for them and feels designed for TV."
For now, Amazon says, Instagram for TV is disposable connected Fire TV Stick HD, Fire TV Stick 4K Plus, Fire TV Stick 4K Max (1st and 2nd Gen), Fire TV 2-Series, Fire TV 4-Series, and Fire TV Omni QLED Series. Instagram volition yet grow the app to different devices.
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