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If you’ve been anyplace adjacent BeautyTok this week, you’ve astir apt seen the clips. Beauty influencer Mikayla Nogueira is erstwhile again successful the mediate of a sermon spiral, and this time, it’s not astir mascara—it’s astir tone.
In a caller video announcing her divorce, Mikayla spoke straight to her audience, and the transportation is what sparked backlash. She opened the video by saying, "You're gonna privation to beryllium down for this", followed by, "I americium getting a divorce. Take a minute. Take it in. I americium getting a divorce."
"Cody and I emotion each different truthful much, we would bash virtually thing for each other," she continued. "I'm not going to beryllium sharing immoderate details whatsoever arsenic to wherefore Cody and I person made this decision. The main crushed I americium doing that is due to the fact that I privation to support Cody. Cody deserves that. We some privation to heal. Cody deserves to beryllium happy," she added.
"This is an highly shitty thing. No 1 gets joined to get a divorce, perfectly nary one. But what I tin archer you is that this is precise amicable. We speech each day. He comes implicit for dinner. He sees the dogs. He and I were unneurotic for 5 years, joined for two, and they are immoderate of the champion memories of my life, memories that I volition cherish forever. And I bash not regret a azygous thing, nor does Cody."
Mikayla blew up during the pandemic aft getting laid disconnected from Ulta Beauty and hopping connected TikTok successful 2020, and the remainder is precise BeautyTok history. Between her heavy Massachusetts accent, full-glam transformations, and those melodramatic “catfish” before-and-afters, she rapidly became 1 of the app’s astir recognizable faces.
She’s sitting astatine implicit 3.5 followers connected Instagram, has made the Forbes 30 Under 30 database successful 2024, won Emerging Makeup Artist of the Year astatine the 2020 American Influencer Awards, and launched her ain brand, Point of View Beauty, successful March 2025.
The TikTok creator met Cody aft the 2 matched connected Tinder successful the wintertime of 2020. Their narration moved rapidly into the nationalist eye, and they tied the knot successful a lavish ceremonial successful 2023.
Over time, she’s been unfastened with her assemblage astir the ups and downs they faced, including sharing that helium entered rehab past twelvemonth to question attraction for cause and intoxicant addiction.
The comments connected her divorcement announcement video, which person present been turned off, filled up astir instantly, with radical pointing retired that the transportation felt… off. Some viewers said it sounded similar they were being spoken to similar children oregon arsenic if they were a portion of her family. One X idiosyncratic wrote: "Why is Mikayla Nogueira sharing her divorcement quality arsenic if we're her children lmao. "You're gonna privation to beryllium down for this video," "take a minute, instrumentality it in"...ok?"
why is mikayla nogueira sharing her divorcement quality arsenic if we're her children lmao 😭 "you're gonna privation to beryllium down for this video" "take a minute, instrumentality it in"... ok?
— ren ♡ (@_lov3ren) February 13, 2026"I'm sorry. I don't usually remark connected influencers being themselves. But. Why is Mikayla Nogueira telling maine to beryllium down and instrumentality it successful that she's getting a divorce?"
I'm sorry. I don't usually remark connected influencers being themselves. But. Why is Mikayla Nogueira telling maine to beryllium down and instrumentality it successful that she's getting a divorcement 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😭😭😭😭😭😭😭😭😭😭
— Samantha (@0nyourleftsam) February 13, 2026One idiosyncratic said: "Mikayla Nogueira's divorcement announcement video. I was truthful perplexed, similar what? Are you talking to your siblings?"
case successful point, mikayla Nogueira's divorcement announcement video. one was truthful perplexed, similar what? are you talking to your siblings?? https://t.co/Kx707oMWTb
— ThatPortharcourtBoy aka Nnukwu Nmanwu (@ThatPHCBoy) February 15, 2026Others weren’t needfully offended, conscionable confused. One idiosyncratic said connected Reddit: "Why are we acting similar this impacts america successful immoderate mode oregon that it was someway unexpected?"
If you thought the sermon stayed successful the comments, you’re sooooo wrong, due to the fact that wrong hours, the stitch videos started rolling in.
And past the mimicry followed—yikes.
And if you thought the net was going to halt astatine the divorcement video, it didn’t. Because close aft announcing her divorce, she posted a Valentine’s Day video, and radical noticed the displacement immediately. She came successful precocious connected energy, upbeat, and opened with “GRWM for Valentine's Day,” which, to immoderate felt jarring fixed the heaviness of the erstwhile upload. The tonal whiplash became the caller talking point.
And possibly this isn’t adjacent astir conscionable 1 video. Maybe it’s astir the influencer bubble successful general. When millions of radical are watching you each day, it astir apt starts to consciousness similar your beingness is simply a show, and that benignant of changeless attraction tin springiness disconnected superior main-character energy.
Mikayla Nogueira telling radical they’ll request to “sit down” to process her divorcement announcement ishysterically pathetic. I cognize radical are parasocial these days but for her to presume her fans would beryllium devastated implicit her divorcement truly speaks to her narcissism. Who cares? lol
— Larissa Jean Supreme 🖤🥀🏓 (@FilmBitch16_RPX) February 13, 2026The parasocial happening goes some ways, too. Followers get invested due to the fact that creators invitation them in. But sometimes it tin commencement to dependable similar the assemblage is expected to react, and adjacent process each improvement similar it’s happening to them personally.
I request to spell location aboriginal Mikayla Nogueira is getting a divorce
— teen vampire, aged 40 (@witchesflight) February 12, 2026And I deliberation that’s what immoderate radical are really reacting to—the consciousness that determination on the way, the enactment betwixt sharing your beingness and assuming everyone is surviving it with you gets a small blurry.
But if you deliberation she was wholly near retired to adust by her ain followers, you’d beryllium wrong. Plenty of fans jumped to support her. One instrumentality wrote, "The fig of posts I'm seeing of radical uncovering Mikayla Nogueira's divorcement announcement station weird... if you knew the discourse of her consistently updating her assemblage astir her husband, her station would marque sense. She would person the content that helium assemblage cares to know."
the fig of posts i’m seeing of ppl uncovering mikayla nogueira’s divorcement announcement station weird… if you knew the discourse of her consistently updating her assemblage astir her husband, her station would marque sense.. she would person the content that her assemblage cares to know
— Intaks feature scar (jas⁺¹໑̣) (@seokranghae) February 15, 2026
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